/EDUcation redesign
Audience-based UX review and redesign of exploratorium.edu/education. Putting audience needs above jargon and internal academic distinctions.
Design challengE
Design a donor-focused, easy to use section of the website that inspires donors to financially support the museum. Address the needs of multiple types of donors, balance priorities between quantity of donations and quality of donations.
My RolE
Project manager—UX I led journey map and brainstorm exercises, developed competitive and comparative analyses, conducted user testing, synthesized journey map results, and wrote personas in addition to administrative plans, timelines, interview/testing logistics, and ongoing communication and summaries.
Design ProcESS
Collaborators: Individual giving, Donor communications, Corporate Engagement, Capital Campaigns, Fundraising events
Interviews
Comparative & competitive analysis
Information architecture review
Personas
Journey mapping
User testing
Insights & recommendations
Solutions
Measures of Success
IA acceptance, fresh start on healthy collaboration
User testing
Quantitative increase in engagement and donations
Qualitative feedback on improved user experience
Development of back-end to make global updates across site
Key learnings
Global updates not possible
Need to create plan for analytical follow through
Resets work but only for as long as the participants are still working here