Exploratorium Information Architecture
Exploratorium.edu has a new back end but the overall UX for the site is trapped in 1993. My co-lead and I proposed an Information Architecture and content strategy initiative to identify and streamline critical paths through and remove obstacles for primary audiences to connect with the content they seek.
Development of Online Strategy
My role: Project Co-Lead
UX Project Manager: Led Journey Mapping and Competitive Analysis
Strategy workshop facilitator, co-facilitator Content Working Group workshops
Leadership presentations
Developed holistic stakeholder strategy
Synthesis Lead
Proposed Initiative timeline
Process
Collaborators Representatives from every division of the museum with content on the website
Interviews Marketing, Media Studio, IT, Museum Educators, Visitor Experience, Global Collaborations, Event Rentals, Visitor Research & Evaluation, Institutional Advancement, and Public Programming
Select steps Stakeholder interviews, UX Quick wins, Competitive analysis, Strategy workshops, Audience analysis, User Journey Mapping, Content Audit, Content Roadmap development
Play & engagement at the Exploratorium
Project outcomes
Buy-in
a tour of all the stakeholders in the museum to hear about their pain points and hopes for the website
Strategic Alignment
Workshop series to develop website goals based on newly-adopted Strategic Action Plan
Content Audit
Assessment of key content across 15 subject areas totaling 800+ pages
Content Roadmap
Synthesized findings from the user journey mapping and the content audit, we identified areas for content cleanup, consolidation, and generation