Join & Support Redesign
Design a donor-focused, easy to use section of the website that inspires donors to financially support the museum. Address the needs of multiple types of donors, and balance shifting priorities between quantity and quality of donations.
Join & Give page — Before
My role: UX Project Manager
Wrote personas, led journey map and brainstorm exercises and synthesized the outcomes
Completed competitive analysis
Conducted user testing with museum board members
Developed administrative plans, timelines, and crafted ongoing institutional communications and project summaries.
User journey map
Process
Collaborators Individual Giving, Donor Communications, Corporate Engagement, Capital Campaigns, and Fundraising Events leadership
Interviews All Institutional Advancement collaborators, selected Trustees, and the Senior Director of Institutional Advancement
Select steps Competitive analysis, Information architecture review, Personas, Journey Mapping, User Testing, Insights & Recommendations
Mobile view of redesigned page
Project outcomes
Increased engagement
20% increase in donations over quarter previous to the redesign
Improved User Experience
Anecdotal feedback and approval from Trustees and Board members
Pilot User Testing
First successful implementation of user testing for online experience at the museum
Relationship building
Successful collaboration and repaired relations between the Media Studio and the Institutional Advancement team